Advertising Standards Authority for Ireland (ASAI) Press Release on Youth Defence Advertising Campaign

Advertising Standards Authority for Ireland (ASAI) Press Release on Youth Defence Advertising Campaign

22/06/2012

Frank Goodman, Chief Executive of the Advertising Standards Authority for Ireland (ASAI) today confirmed that the primary objective of the Authority was the regulation of commercial advertising i.e. advertising for the promotion of goods and services, in the interest of consumers.

There are, however, areas of advertising that are not covered by the ASAI Code and these are primarily political or religious advertising and advertisements with the principal purpose of expressing the advertiser’s position on issues of social or public interest, as is the case with the current Youth Defence campaign.

Taking action in the current case is therefore not an option for ASAI. In view of the role we perform which can involve the sanction of requiring the amendment or withdrawal of ongoing advertising campaigns, we are required to act with full regard for the principles of administrative law and can not extend our remit to become involved in a particular case, no matter how strong the demands for action might be.

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