Hunky Dory’ s GAA Ad Mocks ASAI Ruling


Press Release

Thursday 8th September 2011

For Immediate Use

Hunky Dory’ s GAA Ad Mocks ASAI Ruling


Largo Foods, the company behind the Hunky Dory’s GAA Ad has stuck two fingers up to the Advertising Standards Authority of Ireland (ASAI) with its new campaign. The ASAI and its authority is now in question.

In May 2010, the ASAI asked Largo foods to remove their ads, featuring girls in provocative poses playing rugby, after they received over 300 complaints in one day. It subsequently found the ads to be gravely offensive and in violation of the ASAI Advertising Code. Now the ads are back, just with a different ball.

Linda Kelly, Organiser at Cork Feminista says:

“We don’t need to argue about whether or not these ads are offensive and damaging to our society. We established this very clearly last year. What is more worrying now is that we have a large Irish company openly flouting the ruling of the ASAI. If this goes unchallenged, what is the point of having the ASAI Advertising Code or indeed the ASAI itself?”

The Hunky Dory Ad and other issues will be topics up for discussion at Cork Feminista’s First Anniversary celebrations. The event entitled ‘The Future of Feminism’ will take place tonight Thursday 8th September 2011, from 7 – 10pm, at 8 North Mall, Cork. Scheduled speakers include Dr Clara Fischer from the Irish Feminist Network and Pádraig de Rís from the Union of Students in Ireland.



For further information contact:

Linda Kelly or Jennifer DeWan at corkfeminista[a]


About Us:

Cork Feminista was founded by Linda Kelly, and Dr. Jennifer DeWan, in August 2010 to provide a discussion and activist space for feminism in Cork.  It is a collective of women and men who meet once a month to discuss different issues related to women’s equality and feminism. The meetings allow participants to explore their thoughts on equality and feminism and also network with other campaigners.

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