I’m a big fan of Benefit Cosmetics – in fact they pretty much fill my make up bag… but I have to say I was left a little more than disconcerted when this ad popped up on my news feed from their page. Now Benefit is run by two women (twin sisters in fact) and I usually like their advertising but this left me cold. Is it meant to be funny if women are using women as objects in ads as some sort of comment on the ridiculous nature of advertising or has one of my favourite companies fallen into the trap of lazy, piss poor sexual stereotypes to promote a product. My fear is the latter…. time to find new make up….